Gap Dumped By Kanye West In Part Because ‘They Have a Lot of Commitments to China’

It was reported last week that Kanye West terminated his agreement with Gap, which was signed in 2020 in part because “they have a lot of commitments to China.”

West wanted to bring the industry back to America and he told CNBC that he has been buying a lot of factories in California to do manufacturing.

Prior to that, West explained, “It was always a dream of mine to be at the Gap and to bring the best product possible to the masses.”

“I always talked to them about doing products for $20, like the best product in the world designed at the same level of the top fashion houses in the world at $20 for the people,” West continued.

West then pointed out, “So we went through three years. You know, honestly, there’s always like struggles and back and forth when you’re trying to build something new and integrate teams.”

“So we designed an entire collection, and actually, I wasn’t able to set the actual price that I wanted for this collection, and then they actually took one of the shirts and sold it for $19,” West lamented.

West added, “Didn’t price my stuff, priced my stuff at like 200 and above their whole price point normally, and then did the exact shirt for $20.”

In addition, West shared, “Also, they did pop-ups. I signed on with them because they had in the contract they said they were going to do stores, and they just ignored us about building stores.”

“It was very frustrating. It was very disheartening because I just put everything I had,” West stressed.