Bud Light Marketing VP Busted as Leaked Photos Show Her Previously Engaged in the ‘Fratty’ Behavior that She Condemned

The Daily Caller yesterday reported exclusively on leaked social media photos from Bud Light Marking Vice President Alissa Heinerscheid that show her previously engaged in the “fratty” behavior that she has condemned.

Daily Caller reportedly obtained the Facebook photos from a source who had screenshots of the album on Heinerscheid’s Facebook page.

The album was titled “Isis Senior Reverse Initiation Scavenger Hunt” and in the album, there are photos of Heinerscheid drinking with others, and holding condoms up to their mouths.

A 2005 article also unearthed by the Daily Caller in the Harvard Crimson describes the club as a “haven of inebriated ditzes.”

As we previously reported, legendary actor James Woods helped expose the woke messaging from Heinerscheid and said what he thought of her viral clip condemning “fratty” behavior.

The clip is from a March 30th interview where the VP, Alissa Heinerscheid, discussed her work to “evolve and elevate” the Bud Light brand.

In response to the clip, Woods said, “Always easier to understand other people when they tell you who they are in their own words… #BudLight.”

Heinerscheid began the clip by explaining, “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.’”

According to Fox News, the host had asked Heinerscheid about how her background, perspective, and values impacted the Bud Light brand.

Heinerscheid told the host that she had a “super clear” mandate “to evolve and elevate this incredibly iconic brand.”

“What I brought to that was a belief in, ok what does evolve and elevate mean? It means inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men,” Heinerscheid insisted.

In order to do that, Heinerscheid said that she believes “Representation is sort of the heart of evolution, you’ve got to see people who reflect you in the work.”

Heinerscheid then cringed as she claimed that “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”

It also appears that Heinerscheid interned at General Mills while she attended Wharton Business School as a “Summer Interns” video from 2012 shows her discussing her time as an intern with the company.

James Woods Helps Expose Woke Messaging From Bud Light’s Marketing VP, ‘Always Easier to Understand Other People When They Tell You Who They Are in Their Own Words…’