In a tweet today, legendary actor James Woods helped expose the woke messaging from Bud Light’s marketing Vice President and said what he thought of a recent clip that is going viral.
The clip is from a March 30th interview where the VP, Alissa Heinerscheid, discussed her work to “evolve and elevate” the Bud Light brand.
In response to the clip, Woods said, “Always easier to understand other people when they tell you who they are in their own words… #BudLight.”
Heinerscheid began the clip by explaining, “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.'”
According to Fox News, the host had asked Heinerscheid about how her background, perspective, and values impacted the Bud Light brand.
Heinerscheid told the host that she had a “super clear” mandate “to evolve and elevate this incredibly iconic brand.”
“What I brought to that was a belief in, ok what does evolve and elevate mean? It means inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men,” Heinerscheid insisted.
In order to do that, Heinerscheid said that she believes “Representation is sort of the heart of evolution, you’ve got to see people who reflect you in the work.”
Heinerscheid then cringed as she claimed that “We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”
Always easier to understand other people when they tell you who they are in their own words… #BudLight pic.twitter.com/7cNTTLzMQP
— James Woods (@RealJamesWoods) April 10, 2023
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It would seem this POS has gender dysphoria so relates to the whack bin their using. She even looks like a male.
OMG they are so sick.
they’re
They need to pump that crap back into the Clydesdale’s.
I guess if you have no f’ing idea what you’re doing, it’s just easier to make a marketing change, perhaps in idiotic one, rather than improving your product; then of course change your advertising saying if it’s been awhile since you’ve tried a Bud®, we’ve overhauled our brewery and make some distinct changes in our brewing process, etc and you hopefully may find the taste of our beer much more to your liking, or you could simply say hey freaks and fans of freaks, how about drinking our beer that we hired freaks to show to you. I guess the latter is easier. She won’t even have learned a thing when she’s shown the door.
Well, before we get all sanctimonious.
That DOES make sense.
Let someone tell you about themselves, THEMSELVES.
Otherwise you get socialist media trying to play armchair na zi on them. Just look around.
Just because you hate the messenger does not make the message invalid.
WEF has come up with a tactic called ESG, a social credit score that targets corporations and forces companies to follow the WEF- UN agenda to push sexual deviancy, climate change, etc.
ESG = environmental, social and governance information about a company.
The bottom line is that the banks (all WEF controlled) will not work with a company with a low ESG score influenced by things such as how many sexual deviants the company employs as well as the companies green policies and which political party they endorse and donate to etc.
Heinerscheid has been given the task to cut of a low performing arm (bud light) hoping to appease the WEF vis a vis the ESG rating for perceived least collateral damage to the company bottom line.
It is a “go woke go broke” juxtaposed against the “don’t go woke – you’re screwed” equation.
WEF has a tactic called ESG, a social credit score that targets corporations and forces companies to follow the WEF- UN agenda to push sexual deviancy, climate change, etc.
ESG = environmental, social and governance information about a company.
The bottom line is that the banks (all WEF controlled) will not work with a company with a low ESG score influenced by things such as how many sexual deviants the company employs as well as the companies green policies and which political party they endorse and donate to etc.
Heinerscheid has been given the task to cut off a low performing arm (bud light) hoping to appease the WEF vis a vis the ESG rating for perceived least collateral damage to the company bottom line.
It is a “go woke go broke” juxtaposed against the “don’t go woke – you’re screwed” equation.
Western Women are The Enemy ……
This idiot caused an $800 million dollar loss of sales in one day and she claims she was out to save the brand from decline? Try finding any logic in that. Similarly, try finding any logic in her describing her marketing plan as “inclusive advertising”. When your advertising represents less than 1% of people, your advertising is by definition exclusive, not inclusive. A massive fail all around.
If they want transvestites to drink their beer, just add sperm into the ingredients.
I cringed and vowed never to drink Bud Lite again after that dipsh*t broad introduced her “brilliant” marketing campaign. She’s not fit to run a bloody lemonade stand.
those eyes tell me all i need to know about her
I’m not the handsomest guy in the room, but how do so many of these horse-faced women get put in positions of management??
Bud Light is bleeding out over this stupidity. That is what you get when you hire some stupid mentally ill person like Alissa Heinerscheid in upper management and let them make decisions.
I wonder how much this affirmative action hire is being paid by Trans-heuser Butch. I agree that she has one of those Ann Coulter horsefaces… and a very big nose.