NASCAR driver Brandon Brown was hurled into the spotlight for the phrase “Let’s Go, Brandon”, which reporter Kelli Stavast tried to claim was what the crowd was chanting after his win at Talladega. When in fact the crowd was chanting “F*ck Joe Biden”, which people at events had been chanting across the nation.
Video of the incident went viral and “Let’s go Brandon” is now widely accepted as saying “F*ck Joe Biden”. T-shirts, flags, and other apparel are being sold with the phrase on them.
Brown who says he is a Republican has no interest in getting political and only wants to focus on driving is now disclosing that being inadvertently attached to the phrase has made it “very difficult” for him to get sponsors.
According to DailyMail Brown said, “‘It got extremely difficult for us,’ Brown told Sports Business Journal. ‘If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side.
‘I’ve never been put in a position where it’s, “OK, what side are you on? Left or right?” So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. If I’m going to divide Coca-Cola, why would they want to talk to me?
‘So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb: “What is he doing to choose or say and how would that effect our consumer base?” It’s too much of a risk. I understand it on their side but it’s made it really hard to tie everything down…
‘NASCAR and I are kind of in the same boat about what to do here, but I don’t think anyone has the right answer,’ Brown added.
‘The unfortunate part is it’s my name and my career that are at stake and the risk is high. If I do something wrong in this arena, my name as a driver falls off very fast.
‘Even a career in NASCAR if I didn’t make it as a driver, trying to get another job in the community, I’m always going to be the “Let’s Go Brandon” guy. I’m always going to be known for that and how I handled this situation…
‘I don’t want it to just be the substitute for a cuss-word. I mean, if it’s making it more polite, then, by God, I guess, go ahead,’ he said.
‘This whole Talladega race win was supposed to be a celebration, and then it was supposed to be something that I was able to use to move up, and I really wanted to capitalize on that, but with this meme going viral, it was more of, I had to stay more silent, because everybody wanted it to go on to the political side. I’m about the racing side.
‘The issue is, I don’t know enough about politics to really form a true opinion, so I really focus on racing,’ Brown added. “
Driver Bubba Wallace, who has taken a different approach and has no qualms about sharing his political beliefs, came under scrutiny for wearing a mask with an American flag and an “I can’t breathe Black Lives Matter” shirt. Wallace reported finding a noose in his garage and made a huge fuss about it, which ended up just being a garage pull that is on all of the garages at the track, after an FBI investigation into the matter. These haven’t caused him any issues with sponsors it seems he is having a surge in sponsors after becoming more political.
Maybe it’s not that being political makes it hard to find sponsors it’s just that if you’re not sending the message the sponsors want to see makes them less likely to want their name on your car. Corporations don’t seem interested in backing conservative values or conservative political positions. There may be a good fit for Brandon Brown with a more conservative sponsor, only time will tell.
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