U.S. Appeals Court Reaffirms Whole Foods’ Ban on BLM Masks Worn by Employees as ‘Woke’ Companies Wake Up

Historically companies are still woke, but they also need something else to stay in existence. A little thing many Democrat activists (and Twitter) seem to act like they’re not familiar with, profits.

Amazon owned Whole Foods is one company that has traditionally supported leftist ideals, including founder Jeff Bezos.

However, Whole Foods has been struggling, opening very few new stores and closing some too, a far cry from the rapidly growing grocery chain they were when Amazon bought them.

Previously, Whole Foods banned employees from wearing masks in support of the rioting group ”Black Lives Matter”. Even for moderates, BLM isn’t about equality, it’s about chaos and disarray. That’s bad for business. Whole Foods knows this, and they said no BLM masks to employees.

Disciplined employees sued and lost, but then appealed. That appeal just fell flat on its face.

From The Hill:

In a 3-0 decision on Tuesday, the 1st U.S. Circuit Court of Appeals upheld the previous ruling, saying the employees failed to adequately prove racial discrimination.

“We ultimately reach the same conclusion as the district court that appellants have failed to adequately plead their claim,” the ruling read.

While companies want to appease radical leftists, they still need to make money. Seems going woke truly can make you go broke.