Kevin Costner Sets Record with ‘Yellowstone’ Season Four Finale, Showing Hollywood Pushing Progressivism doesn’t Appeal to the Masses

With 9.3 million viewers for the fourth season finale, “Yellowstone” set a ratings record. The series has become more and more popular with each season. Season three’s finale brought in 5.2 million viewers making season four’s finale close to double that.

President and CEO of ViacomCBS Media Networks, Chris McCarthy said, “Yellowstone continues to shatter records with more than 11 million viewers tuning into the season finale, proving we’ve hit a cultural nerve – from the center of the country to each of the coasts – and still have lots of room to grow on linear. Our strategy to franchise Yellowstone into a universe of series to fuel growth for Paramount+ is already exceeding expectations with 1883 and Mayor of Kingstown proving to be two of the top titles.”

“Yellowstone” is a fictional story that follows the Dutton family, led by John Dutton, played by Kevin Costner, who controls the largest contiguous ranch in the United States. The show highlights the constant attacks by those who border the ranch, Indian reservation, land developers, and America’s first National Park. Showcasing the families fight to protect the ranch.

The show has not embarrassed the progressive agenda and as McCarthy said the show has, ” hit a cultural nerve”, proving that most Americans don’t want their entertainment to push a progressive agenda on them.

This is a small win for conservatives as it shows a family fighting for what is theirs together. The show premiered in 2018 and has gained popularity.

According to the Daily Mail, encores boosted the figures from 9.3 to 11 million viewers.

The show premiered in 2018 and has gained popularity.

Daily Mail reported “Co-creator Taylor Sheridan, 52, who writes his scripts from a ranch in Weatherford, Texas, has ridden the show’s rising wave of popularity, releasing Yellowstone prequel 1883 and Mayor of Kingstown, about two Michigan brothers who serve as the liaisons between prisoners and the surrounding community in a town home to multiple prisons, on Paramount+ in December and November, respectively…

When McCarthy took over ViacomCBS in 2019, he shifted the show’s slot from Wednesdays to Sundays and began advertising it on the Network’s other channels, like MTV and CMT. 

‘We needed to do things that would signal that the show has coastal appeal,’ McCarthy told the Journal. 

‘It’s a misconception to think you can only play to the coasts or the center. The question is: How do you play to both?’…

David Glasser, chief executive of 101 Studios, which produces Sheridan’s shows, said that city and country viewers alike can appreciate Yellowstone – ‘it doesn’t matter where you sit, on the coasts or in middle America, it’s about protection of your family.’

But the show depicts a way of life unfamiliar to coastal viewers, with pans on ranch landscapes and drawn-out scenes of cowboys elegantly wrangling cattle.”

Yellowstone’s success is a testament that protecting your family resonates coast to coast.