Report: Sales of Bud Light Plunge ‘Staggering’ 17% As Competitors See Increase in Market Share

Amid the Dylan Mulvaney controversy, sales of Bud Light have plunged a “staggering” 17% as competitors have seen an increase in sales.

The report comes from the New York Post, which cited the latest sales data from NielsenIQ and Bump Williams Consulting.

That data shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15.

According to an April 23 report from Insights Express, a beer-focused newsletter, Bud Light lost 6.7% of the market share last week, while Coors Light and Miller Lite, on the other hand, are up 18%.

“These numbers are staggering. Right now this is an extremely difficult scenario for Anheuser Busch, the Bud Light brand, and for AB distributors,” the newsletter declared.

“Coors Light and Miller Lite were once again big beneficiaries,” Insights Express noted, as a week earlier, Coors Light’s market share was up 10.6% over the same period, and Miller Lite was up 11.5%.

According to Insights Express, Anheuser-Busch distributors are meeting with the company in Washington, DC on Tuesday.

The distributors “are looking for a much more pointed and well-developed plan on how Anheuser-Busch might stem the onslaught of negative attention and sales trends,” Insights Express explained.

The company has already taken action as we previously reported, Bud Light Marketing Vice President Alissa Heinerscheid has taken a leave of absence from the company and been replaced by Todd Allen, who was most recently global marketing VP for Budweiser.

Judicial Watch’s Jonathan Turley weighed in on the report and said, “For those who oppose woke messaging, Bud Light has become a way to express that consumer opposition and power.”

“This raises the ongoing question over the right of shareholders to object to corporate decision making by companies like Bud Light and Disney,” Turley pointed out.

Turley then shared an article about the photo op that multiple Democrat reps participated in and said, “Bud Light‘s marketing VP Alissa Heinerscheid was in the position for less than a year after promising to ‘shift the tone” toward “inclusivity.’ Clearly, with consumers shifting away from the brand, the pitch from Adam Schiff is clearly not cutting it.”

Bud Light is reportedly down 21% in volume and 17% in dollars due to the backlash over the Mulvaney https://t.co/QzWSHQZSyE For those who oppose woke messaging, Bud Light has become a way to express that consumer opposition and power…

— Jonathan Turley (@JonathanTurley) April 24, 2023

Woke Bud Light Marketing VP Takes a Leave of Absence, Replaced After Dylan Mulvaney Controversy